Systems Online2020agency.co
Commercial Proposal · June 9, 2026

DIGITAL MARKETING,
SALES
INFRASTRUCTURE.

A website that converts, a CRM that centralizes, automations that recover lost follow-ups — and paid traffic only after the foundation is ready to absorb it.
Not just online presence — a revenue-generation machine.

Prepared exclusively for Carini

2
Phases
60 days
Foundation
US$ 4k
One-time setup
10%
Performance
6 months
Initial contract
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About Us2020agency.co
Why 2020

SAME SIDE
OF THE TABLE.

Hybrid model — fixed retainer below market + commission on the revenue we help generate. Our gain grows with yours. No incentive to deliver pretty reports that don't sell.

100+
Operations led
HYBRID
Fixed + Performance
CRM
Centralized
6m
Initial contract
AUDIT
Transparent accounting
01 — Discovery

Diagnosis

Business, audiences, digital assets, messaging — and the gap between what exists today and what needs to exist to convert.

02 — Marketing & CRM

Centralization

Editorial line, email, multichannel follow-up and CRM with every lead's origin identified. All in a single funnel.

03 — Automation

No lead going cold

Automated booking confirmations, reactivation sequences and follow-ups that don't depend on anyone remembering.

04 — Operations

Reports that matter

Cost per lead, cost per booking and attributed revenue. Decisions made on data, not gut feeling.

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Context & Objective2020agency.co
Two-phase strategy

FOUNDATION
BEFORE SCALE.

Content that humanizes, a website that converts, a CRM that centralizes, automations that reduce opportunity loss. In the first 60 days we build the foundation. From Month 3 on, we scale with Google Ads on top of a structure ready to absorb it — not on top of nothing.

CMS
Website
CRM
Single pipeline
IG+WEB
Integrated funnel
500
Email list
ADS
Month 3+
01 — Website

CMS that converts

Clear CTAs for booking and contact. Integrated with the CRM, automatic lead capture.

02 — CRM

Centralized pipeline

Instagram and website leads in a single funnel: new → contact → booking → customer.

03 — Content

Humanization

Day-to-day videos (team + machines) and on-camera Google review readings. Not a polished feed — trust.

04 — Email & SMS

Reactivation + confirmation

Existing base (up to 500 contacts), automated booking confirmations and reactivation sequences.

05 — Traffic

Google Ads (Month 3+)

Campaigns only after the structure validates. Tracking from lead origin all the way to revenue.

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Component 012020agency.co
Component 01 — One-time payment

SETUP.

US$ 4,000 · one-time payment
60 days · site + admin panel + CRM + automations

Everything that prepares the ground before any dollar goes to media. Don't advertise without a place to convert — site, CRM and automations standing first.

What's included
CMS website (conversion-focused)
Admin panel
CRM + Instagram + site integrations
Confirmation automation (email + SMS)
Email marketing setup (up to 500 contacts)
Total — US$ 4,000
CMS website + conversion-focused
Clear CTAs for booking and contact. Integrated with the CRM, automatic lead capture. Per preference aligned in our meeting.
Admin panel
Tracking of videos, copy, images and products — full visibility of what's being produced and published.
CRM with tracked origin
Pipeline new → contact → booking → customer. Every lead labeled with its origin (Instagram, site, email, SMS).
Instagram + Website integration
Leads from both channels centralized in a single funnel. No loss from tool dispersion.
Booking confirmation automation
Automatic email + SMS for every booking — reduction in no-shows and operational rework.
Reactivation sequences
Existing base of up to 500 contacts with scheduled sequences — old customers are the cheapest revenue to recover.
Editorial line + briefs
Scripts for day-to-day videos and Google review readings. Distribution on Facebook and Instagram.
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Component 022020agency.co
Component 02 — Recurring retainer

MONTHLY
MANAGEMENT.

US$ 2,500 /month
Content + Email + CRM + Follow-up

The operation that keeps the machine running every day. Content published, emails sent, CRM organized, multichannel follow-up — and a monthly report with attributed revenue.

Monthly stack
Facebook + Instagram content
Email marketing (approved campaigns)
CRM and pipeline management
Multichannel follow-up (email, SMS, Direct)
Scheduled base reactivation
Monthly performance report
Content management (FB + IG)
Humanized videos, product campaigns and social proof via Google reviews. TikTok out of scope as agreed.
Active email marketing
Strategy sent for approval before any send. No broadcast without review — everything goes through you first.
CRM and pipeline management
Every lead with tracked origin, clear stages, active movement between phases. No leads stuck.
Multichannel follow-up
Email, SMS and Direct talking to each other — no lead goes cold for lack of touch within the conversion window.
Existing base reactivation
Monthly sequences for old customers. Cheapest revenue to recover — no need to pay for traffic again.
Monthly performance report
Cost per lead, cost per booking, attributed revenue per channel. Decisions based on data, not feeling.
Monthly alignment meetings
Strategy review, next month's priorities and course correction based on what the data shows.
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Component 032020agency.co
Component 03 — Performance-based variable

PERFORMANCE.

10% · on revenue generated
★ Same side of the table
Transparent accounting · auditable anytime

Our gain grows with your revenue. Fixed retainer kept below market because we share part of the risk. Doesn't sell? We don't charge performance.

AUDIT
Transparent accounting
30 days
Attribution window
10% on attributed revenue
Sales and bookings originated from channels under our management: site, Instagram, email, SMS and (Phase 2) Google Ads.
Tracking via CRM with origin
Every lead recorded with its origin identified — accounting is transparent and auditable by the client anytime.
Automated monthly accounting
Attributed revenue report sent by the 5th of the following month. No manual calculation, no subjectivity.
30-day attribution for reactivation
Existing-base customer reactivated by an email/SMS campaign counts as attributed revenue if the purchase happens within 30 days.
Full client access to the CRM
You see the pipeline live. Real stages, not our subjective estimate.
Bonus
No minimum payment cap
Weak revenue month = proportionally low performance. The model follows the result, doesn't promise what it can't deliver.
Bonus
Retainer below market
US$ 2.5k vs US$ 3–10k in San Diego for equivalent scope. Intentional trade-off: less fixed, more skin in the game.
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Comparison2020agency.co
Market reference

LESS FIXED.
MORE SKIN IN THE GAME.

Agencies in San Diego charge between US$ 3,000 and US$ 10,000/month for equivalent scope — without any commission on results. Our model keeps the fixed below market and adds skin in the game.

Dimension
SD Market · low
SD Market · high
2020 Agency ★
Monthly retainer
US$ 3,000
US$ 10,000
US$ 2,500
Performance fee
10% on revenue generated
Accounting
Self-reported
Self-reported
Auditable via CRM
Model
Fixed
Fixed
Hybrid (fixed + variable)
Risk distribution
100% client
100% client
Shared
Initial contract
12 months
12 months
6 months, renewable

Media spend (Google Ads / Meta) is paid directly by the client to the platforms — outside the retainer

Preferred payment received via
Payoneer
Setup split into up to
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Responsibilities2020agency.co
Responsibilities & General terms

ACTIVE PARTNERSHIP
ON BOTH SIDES.

The project delivers results when both sides stay active. Day-to-day videos, Google reviews and fast approvals are part of the deal — not optional.

Client responsibilities
Day-to-day videos
Team and machines in operation, following the scripts we provide.
Videos reading Google reviews
Social proof turned into trust content.
Active push for reviews
Systematic ask to clients for a Google review.
Approvals within 3 business days
Strategies and materials approved quickly — no bottleneck in the flow.
Access to accounts and tools
Instagram, domain, email base — granted at kickoff.
Contractual terms
Initial contract: 6 months, renewable
Monthly retainer: due date defined in the contract
Media spend (Ads): paid directly to the platforms by the client
Third-party tools: licenses pre-approved
Ownership: everything produced belongs to the client
Phase 2 — prior alignment
The paid-traffic management fee will be aligned before Month 3 starts, based on the defined media budget.
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Timeline2020agency.co
Timeline · Phase 1 detailed + Phase 2 overview

8 WEEKS
OF FOUNDATION.

Phase
Period
Deliverable
Weeks 1–2
Days 1–14
Admin panel live · CMS site kickoff · initial CRM structure
Weeks 3–4
Days 15–28
Site live · CRM integrated (Instagram + site) · content briefs approved
Weeks 5–6
Days 29–42
Email tool configured · strategy approved · first sends
Weeks 7–8
Days 43–60
Confirmation automation (email + SMS) · multichannel follow-up active · foundation validated
→ Phase 2
Month 3+
Google Ads on the validated structure · tracking origin → CRM → revenue
Phase 2 — scale
Google Ads
Campaigns structured on the 60-day foundation. Continuous management and optimization based on CRM data.
Monthly report
Cost per lead · cost per booking · attributed revenue · ROI per channel.
Media spend
Paid directly to the platforms by the client — outside the management retainer.
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Next Steps2020agency.co
Ready to start?

LET'S BUILD
YOUR MACHINE.

Approval via email or WhatsApp is enough. After signature and setup payment, we run kickoff and collect access. Week 1 starts immediately.

1

Approval

Reply by email or WhatsApp is enough. No unnecessary bureaucracy.

2

Contract & Setup

Digital signature + setup payment. Monthly retainer starts the following month.

3

Kickoff

Access-collection meeting: Instagram, domain, email base, tools.

4

Week 1

Admin panel live · CMS kickoff · initial CRM structure begins.

2020agency.coWebsite
+55 21 97148-3155Sandro Nogueira — Founder
Valid for 15 daysFrom June 9, 2026
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